:root {
  --paper: #F7F8FA;
  --paper-raised: #FFFFFF;
  --ink: #111827;
  --ink-soft: #6B7280;
  --rule: #E5E7EB;
  --brass: #2563EB;
  --brass-dark: #1D4ED8;
  --live: #16A34A;
  --submitted: #2563EB;
  --blocked: #DC2626;
  --not-started: #9CA3AF;
  --radius: 3px;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background-color: var(--paper);
  color: var(--ink);
  font-family: 'Inter', sans-serif;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
h1, h2, h3 { font-family: 'Libre Baskerville', serif; font-weight: 700; margin: 0; line-height: 1.15; }
p { line-height: 1.6; }
a { color: inherit; }
.wrap { max-width: 1080px; margin: 0 auto; padding: 0 32px; }
.eyebrow {
  font-size: 12px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--brass-dark);
}

/* reveal-on-scroll */
.reveal { opacity: 0; transform: translateY(16px); transition: opacity 0.6s ease, transform 0.6s ease; }
.reveal.in { opacity: 1; transform: translateY(0); }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* --- Nav --- */
nav {
  display: flex; justify-content: space-between; align-items: center; padding: 20px 32px;
  position: sticky; top: 0; z-index: 100;
  background: var(--paper);
  border-bottom: 1px solid var(--rule);
}
.brand { font-family: 'Libre Baskerville', serif; font-weight: 700; font-size: 22px; display: inline-flex; align-items: center; gap: 8px; }
.nav-links { display: flex; gap: 28px; align-items: center; font-size: 14px; font-weight: 500; }
.nav-links a { text-decoration: none; color: var(--ink-soft); }
.nav-links a:hover { color: var(--ink); }

.nav-dropdown { position: relative; }
.nav-dropdown summary {
  list-style: none; cursor: pointer; color: var(--ink-soft);
  font-size: 14px; font-weight: 500; display: flex; align-items: center; gap: 5px;
}
.nav-dropdown summary::-webkit-details-marker { display: none; }
.nav-dropdown summary:hover { color: var(--ink); }
.nav-dropdown summary::after { content: '\25BE'; font-size: 10px; position: relative; top: 1px; }
.nav-dropdown[open] summary::after { content: '\25B4'; }
.nav-dropdown-menu {
  position: absolute; top: calc(100% + 14px); left: 0;
  background: var(--paper-raised); border: 1px solid var(--rule); border-radius: var(--radius);
  padding: 8px; min-width: 260px; box-shadow: 0 16px 36px -16px rgba(17,24,39,0.22);
  display: flex; flex-direction: column; gap: 2px; z-index: 110;
}
.nav-dropdown-menu a {
  padding: 10px 12px; border-radius: 4px; font-size: 14px; color: var(--ink);
  text-decoration: none; white-space: nowrap;
}
.nav-dropdown-menu a:hover { background: var(--paper); color: var(--brass-dark); }
.btn-primary {
  background: var(--ink); color: var(--paper-raised); border: none;
  padding: 11px 20px; border-radius: var(--radius); font-size: 14px; font-weight: 600;
  cursor: pointer; text-decoration: none; display: inline-block;
}
.btn-primary:hover { background: var(--brass-dark); }
.btn-secondary {
  background: none; border: 1px solid var(--rule); color: var(--ink);
  padding: 10px 19px; border-radius: var(--radius); font-size: 14px; font-weight: 600;
  cursor: pointer; text-decoration: none; display: inline-block;
}
.btn-secondary:hover { border-color: var(--brass); }

/* --- Hero --- */
.hero { padding: 64px 0 40px; }
.hero-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 56px; align-items: center; }
.hero h1 { font-size: 44px; letter-spacing: -0.01em; }
.hero .sub { font-size: 18px; color: var(--ink-soft); margin: 20px 0 28px; max-width: 480px; }
.hero-ctas { display: flex; gap: 14px; align-items: center; flex-wrap: wrap; }
.hero-note { font-size: 13px; color: var(--ink-soft); margin-top: 14px; }

/* signature visual: scattered platform slips funneling into an organized shelf */
.signature { position: relative; height: 380px; }
.scatter { position: absolute; }
.slip {
  position: absolute; background: var(--paper-raised); border: 1px solid var(--rule);
  border-radius: var(--radius); padding: 7px 12px; font-size: 12px; font-weight: 600;
  color: var(--ink-soft); box-shadow: 0 3px 8px rgba(31,42,60,0.08);
  animation: drift 7s ease-in-out infinite;
}
@keyframes drift { 0%,100% { transform: translateY(0) rotate(var(--r)); } 50% { transform: translateY(-6px) rotate(var(--r)); } }
.slip.s1 { --r: -9deg; top: 6px;  left: 4px;  animation-delay: 0s; }
.slip.s2 { --r: 6deg;  top: 62px; left: 96px; animation-delay: 1.1s; }
.slip.s3 { --r: -4deg; top: 118px; left: 18px; animation-delay: 2.2s; }
.slip.s4 { --r: 11deg; top: 4px;  left: 190px; animation-delay: 0.6s; }
.slip.s5 { --r: -12deg; top: 168px; left: 130px; animation-delay: 1.7s; }
.slip.s6 { --r: 4deg;  top: 96px; left: 250px; animation-delay: 2.8s; }
.funnel-arrow {
  position: absolute; top: 190px; left: 0; right: 0; text-align: center;
  font-size: 22px; color: var(--brass); opacity: 0.6;
}
.shelf-mock {
  position: absolute; bottom: 0; left: 0; right: 0;
  display: flex; align-items: flex-end; gap: 3px; padding-bottom: 12px;
  border-bottom: 5px solid var(--brass-dark);
}
.spine-mock {
  width: 40px; border-radius: 2px 2px 0 0; position: relative;
}
.spine-mock.h1 { height: 110px; background: var(--live); }
.spine-mock.h2 { height: 88px; background: var(--ink); }
.spine-mock.h3 { height: 128px; background: var(--submitted); }
.spine-mock.h4 { height: 96px; background: var(--live); }
.spine-mock.h5 { height: 76px; background: var(--ink); }

/* --- Section shared --- */
section { padding: 72px 0; }
.section-head { max-width: 620px; margin-bottom: 40px; }
.section-head h2 { font-size: 30px; margin-top: 10px; }
.section-head p { color: var(--ink-soft); font-size: 16px; margin-top: 12px; }

/* --- Problem --- */
.problem-list { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.problem-card {
  background: var(--paper-raised); border: 1px solid var(--rule); border-radius: var(--radius);
  padding: 24px; font-size: 15px; color: var(--ink-soft);
}
.problem-card strong { display: block; color: var(--ink); font-family: 'Libre Baskerville', serif; font-size: 17px; margin-bottom: 8px; }

/* --- How it works --- */
.how-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; }
.pipeline { display: flex; flex-direction: column; gap: 10px; }
.pipeline-step { display: flex; align-items: center; gap: 12px; font-size: 14px; }
.pipeline-dot { width: 9px; height: 9px; border-radius: 50%; background: var(--rule); flex-shrink: 0; }
.pipeline-step.done .pipeline-dot { background: var(--live); }
.pipeline-step.done { color: var(--ink-soft); text-decoration: line-through; text-decoration-color: var(--rule); }
.pipeline-step.current .pipeline-dot { background: var(--brass); }
.pipeline-step.current { font-weight: 600; }
.grid-mock { border: 1px solid var(--rule); border-radius: var(--radius); overflow: hidden; background: var(--paper-raised); }
.grid-row { display: grid; grid-template-columns: 1fr auto; gap: 10px; align-items: center; padding: 11px 16px; font-size: 13px; border-bottom: 1px solid var(--rule); }
.grid-row:last-child { border-bottom: none; }
.tag { font-size: 11px; font-weight: 700; padding: 3px 9px; border-radius: 10px; text-transform: uppercase; letter-spacing: 0.03em; }
.tag.live { background: rgba(63,108,81,0.14); color: var(--live); }
.tag.blocked { background: rgba(155,59,52,0.14); color: var(--blocked); }
.tag.submitted { background: rgba(184,134,59,0.14); color: var(--submitted); }
.tag.not-started { background: rgba(154,145,130,0.14); color: var(--not-started); }

/* --- Who it's for --- */
.persona-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.persona-card { padding: 4px; }
.persona-card .eyebrow { display: block; margin-bottom: 10px; }
.persona-card h3 { font-size: 19px; margin-bottom: 8px; }
.persona-card p { font-size: 14px; color: var(--ink-soft); }

/* --- Pricing --- */
.pricing-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; max-width: 620px; }
.price-card {
  background: var(--paper-raised); border: 1px solid var(--rule); border-radius: var(--radius);
  padding: 32px; text-align: left;
}
.price-card.featured { border-color: var(--brass); box-shadow: 0 6px 20px rgba(169,121,59,0.12); }
.price-card .amount { font-family: 'Libre Baskerville', serif; font-size: 34px; margin: 10px 0 4px; }
.price-card .amount span { font-family: 'Inter', sans-serif; font-size: 14px; color: var(--ink-soft); font-weight: 500; }
.price-card ul { padding-left: 18px; margin: 18px 0 24px; font-size: 14px; color: var(--ink-soft); }
.price-card li { margin-bottom: 6px; }
.save-badge { display: inline-block; background: var(--brass); color: #fff; font-size: 11px; font-weight: 700; padding: 2px 8px; border-radius: 10px; margin-left: 8px; vertical-align: middle; }

/* --- Newsletter --- */
.newsletter {
  background: var(--ink); color: var(--paper-raised); border-radius: var(--radius);
  padding: 48px; display: grid; grid-template-columns: 1.1fr 1fr; gap: 40px; align-items: center;
  margin-bottom: 24px;
}
.newsletter h2 { color: var(--paper-raised); font-size: 26px; }
.newsletter .eyebrow { color: var(--brass); }
.newsletter p { color: #C7CDD6; font-size: 14px; margin-top: 10px; }
.newsletter-form { display: flex; flex-direction: column; gap: 10px; }
.newsletter-row { display: flex; gap: 8px; }
.newsletter-row input[type=email] {
  flex: 1; padding: 12px 14px; border-radius: var(--radius); border: 1px solid #374151;
  background: #1F293780; color: #fff; font-size: 14px; font-family: 'Inter', sans-serif;
}
.newsletter-row input[type=email]::placeholder { color: #93A0B2; }
.newsletter-row button {
  background: var(--brass); color: #fff; border: none; padding: 12px 20px;
  border-radius: var(--radius); font-size: 14px; font-weight: 600; cursor: pointer; white-space: nowrap;
}
.newsletter-row button:hover { background: var(--brass-dark); }
.newsletter-note { font-size: 12px; color: #8B96A6; }
.newsletter-success { display: none; font-size: 14px; color: #4ADE80; font-weight: 600; }
.newsletter-error { display: none; font-size: 13px; color: #F87171; }

/* --- Footer --- */
/* --- FAQ --- */
.faq-item {
  border-bottom: 1px solid var(--rule);
  padding: 18px 0;
}
.faq-item summary {
  font-family: 'Libre Baskerville', serif;
  font-weight: 700;
  font-size: 17px;
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  font-family: 'Inter', sans-serif;
  font-weight: 400;
  font-size: 22px;
  color: var(--brass);
  flex-shrink: 0;
  transition: transform 0.2s ease;
}
.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-item p {
  margin: 12px 0 0;
  color: var(--ink-soft);
  font-size: 15px;
  max-width: 620px;
}

/* --- Guide --- */
.guide-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.guide-steps li { display: flex; gap: 18px; align-items: flex-start; }
.guide-step-num {
  flex-shrink: 0;
  width: 34px; height: 34px;
  border-radius: 50%;
  background: var(--ink);
  color: var(--paper-raised);
  font-family: 'Libre Baskerville', serif;
  font-weight: 700;
  font-size: 15px;
  display: flex; align-items: center; justify-content: center;
}
.guide-steps h3 { font-size: 18px; margin-bottom: 6px; }
.guide-steps p { color: var(--ink-soft); font-size: 15px; margin: 0; }

.legal-content h3 { font-size: 17px; margin-top: 32px; margin-bottom: 10px; }
.legal-content h3:first-child { margin-top: 0; }
.legal-content p { font-size: 14px; color: var(--ink-soft); line-height: 1.7; margin: 0; }

footer { padding: 56px 0 40px; border-top: 1px solid var(--rule); margin-top: 20px; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr 1fr; gap: 32px; margin-bottom: 40px; }
.footer-col h4 { font-size: 13px; text-transform: uppercase; letter-spacing: 0.04em; color: var(--ink-soft); margin-bottom: 12px; }
.footer-col a { display: block; font-size: 14px; color: var(--ink); text-decoration: none; margin-bottom: 8px; }
.footer-col a:hover { color: var(--brass); text-decoration: underline; }
.footer-tagline { font-size: 13px; color: var(--ink-soft); margin-top: 8px; max-width: 220px; }
.footer-row { display: flex; justify-content: space-between; align-items: center; font-size: 13px; color: var(--ink-soft); flex-wrap: wrap; gap: 12px; padding-top: 24px; border-top: 1px solid var(--rule); }
@media (max-width: 760px) {
  .footer-grid { grid-template-columns: 1fr 1fr; }
}

.nav-toggle {
  display: none;
  background: none;
  border: 1px solid var(--rule);
  border-radius: var(--radius);
  font-size: 20px;
  padding: 6px 12px;
  cursor: pointer;
  color: var(--ink);
}

/* --- Reusable conversion components (shared across landing/resource pages) --- */
.trust-row { display: flex; gap: 20px; flex-wrap: wrap; margin-top: 24px; }
.trust-row span { font-size: 13px; color: var(--ink-soft); font-weight: 500; display: inline-flex; align-items: center; gap: 6px; }
.trust-row span::before { content: '\2713'; color: var(--live); font-weight: 700; }

.cta-band { background: var(--ink); border-radius: 20px; padding: 64px 56px; display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 40px; align-items: center; }
.cta-band h2 { color: var(--paper-raised); font-size: 30px; margin: 8px 0 0; }
.cta-band p { color: #C7CDD6; margin-top: 12px; font-size: 15px; }
.cta-side { display: flex; flex-direction: column; align-items: flex-start; gap: 16px; }
.cta-band .trust-row span { color: #C7CDD6; }
.cta-band .trust-row span::before { color: #4ADE80; }

.cta-strip {
  background: var(--ink); border-radius: 14px; padding: 30px 36px; margin: 0;
  display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap;
}
.cta-strip p { color: #C7CDD6; margin: 0; font-size: 15px; max-width: 520px; }

/* CTA buttons on dark panels need a color that isn't the panel's own background */
.cta-band .btn-primary, .cta-strip .btn-primary {
  background: var(--brass); color: #fff; flex-shrink: 0;
}
.cta-band .btn-primary:hover, .cta-strip .btn-primary:hover { background: var(--brass-dark); }

.outcomes-list { list-style: none; padding: 0; margin: 32px 0; display: grid; grid-template-columns: 1fr 1fr; gap: 16px 32px; }
.outcomes-list li { padding-left: 24px; position: relative; font-size: 15px; color: var(--ink-soft); line-height: 1.5; }
.outcomes-list li::before { content: '\2713'; position: absolute; left: 0; top: 1px; color: var(--brass); font-weight: 700; }

@media (max-width: 860px) {
  .cta-band { grid-template-columns: 1fr; padding: 44px 28px; text-align: left; }
  .outcomes-list { grid-template-columns: 1fr; }
  .cta-strip { padding: 26px 24px; }
}

/* --- Hero image layout (used on hero sections with a supporting photo) --- */
.hero-grid-custom { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 56px; align-items: center; }
.hero-visual { position: relative; }
.hero-visual::before {
  content: '';
  position: absolute;
  top: -28px; right: -28px;
  width: 220px; height: 220px;
  background: var(--brass);
  opacity: 0.10;
  border-radius: 50%;
  z-index: 0;
}
.hero-visual img {
  position: relative;
  z-index: 1;
  width: 100%;
  display: block;
  border-radius: 16px;
  box-shadow: 0 28px 64px -24px rgba(17,24,39,0.28);
}

/* --- Two-column feature rows with a framed screenshot (resource & landing pages) --- */
.feature-row { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; margin-bottom: 88px; }
.feature-row:last-child { margin-bottom: 0; }
.feature-row.reverse .feature-copy { order: 2; }
.feature-row.reverse .feature-shot { order: 1; }
.feature-copy h3 { font-family: 'Libre Baskerville', serif; font-size: 22px; margin-bottom: 12px; }
.feature-copy p { color: var(--ink-soft); font-size: 15px; max-width: 420px; margin: 0; }
.feature-shot {
  background: var(--paper-raised); border: 1px solid var(--rule); border-radius: 14px;
  box-shadow: 0 20px 45px -26px rgba(17,24,39,0.22); overflow: hidden;
}
.feature-shot .chrome { display: flex; gap: 6px; padding: 12px 14px; border-bottom: 1px solid var(--rule); }
.feature-shot .chrome span { width: 9px; height: 9px; border-radius: 50%; background: var(--rule); }
.feature-shot img { width: 100%; display: block; }
.full-shot { margin-top: 88px; }
.full-shot-label { text-align: center; margin-top: 20px; font-size: 14px; color: var(--ink-soft); }

.visual-break { margin: 0 0 48px; border-radius: 16px; overflow: hidden; box-shadow: 0 24px 60px -28px rgba(17,24,39,0.24); border: 1px solid var(--rule); }
.visual-break img { width: 100%; display: block; }

@media (max-width: 860px) {
  .feature-row { grid-template-columns: 1fr; margin-bottom: 56px; }
  .feature-row.reverse .feature-copy, .feature-row.reverse .feature-shot { order: 0; }
  .hero-grid-custom { grid-template-columns: 1fr; }
}

/* --- Reusable checklist component (resource pages) --- */
.toc-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 10px 20px; margin: 36px 0 0; }
.toc-grid a { font-size: 14px; color: var(--ink-soft); text-decoration: none; padding: 12px 16px; border: 1px solid var(--rule); border-radius: var(--radius); background: var(--paper-raised); display: flex; gap: 10px; }
.toc-grid a:hover { border-color: var(--brass); color: var(--ink); }
.toc-grid .num { color: var(--brass-dark); font-weight: 700; flex-shrink: 0; }

.audit-section { padding: 36px 0; border-bottom: 1px solid var(--rule); scroll-margin-top: 24px; }
.audit-section:last-of-type { border-bottom: none; padding-bottom: 0; }
.audit-head { display: flex; align-items: center; gap: 16px; margin-bottom: 8px; }
.audit-num {
  flex-shrink: 0; width: 40px; height: 40px; border-radius: 50%;
  background: var(--ink); color: var(--paper-raised);
  font-family: 'Libre Baskerville', serif; font-weight: 700; font-size: 16px;
  display: flex; align-items: center; justify-content: center;
}
.audit-head h3 { font-size: 21px; margin: 0; }
.audit-dek { color: var(--ink-soft); font-size: 15px; margin: 0 0 18px 56px; max-width: 620px; }
.audit-list { list-style: none; margin: 0 0 0 56px; padding: 0; display: flex; flex-direction: column; gap: 12px; max-width: 640px; }
.audit-list li { display: flex; gap: 12px; align-items: flex-start; font-size: 15px; color: var(--ink); line-height: 1.5; }
.audit-list li .box { flex-shrink: 0; width: 17px; height: 17px; border: 2px solid var(--rule); border-radius: 4px; margin-top: 2px; }

@media (max-width: 700px) {
  .toc-grid { grid-template-columns: 1fr; }
  .audit-dek, .audit-list { margin-left: 0; }
}

@media (max-width: 860px) {
  .hero-grid, .how-grid, .newsletter { grid-template-columns: 1fr; }
  .problem-list, .persona-grid { grid-template-columns: 1fr; }
  .pricing-grid { grid-template-columns: 1fr; }
  .hero h1 { font-size: 34px; }
  .signature { height: 300px; margin-top: 20px; }
  .nav-toggle { display: block; }
  nav { flex-wrap: wrap; }
  nav .nav-links {
    display: none;
    flex-direction: column;
    align-items: flex-start;
    gap: 4px;
    width: 100%;
    position: absolute;
    top: 100%;
    left: 0;
    background: var(--paper-raised);
    border: 1px solid var(--rule);
    border-radius: var(--radius);
    padding: 12px 16px;
    margin-top: 8px;
    z-index: 20;
  }
  nav .nav-links.open { display: flex; }
  nav .nav-links a { padding: 8px 0; width: 100%; }
  nav .nav-links .btn-secondary { margin-top: 6px; text-align: center; }
  .nav-dropdown { width: 100%; }
  .nav-dropdown summary { padding: 8px 0; }
  .nav-dropdown-menu {
    position: static; box-shadow: none; border: none; padding: 2px 0 4px 14px; min-width: 0;
  }
  .nav-dropdown-menu a { padding: 8px 0; }
}

/* --- Gated resource checklist (account required to download or save) --- */
.gate-card {
  background: var(--paper-raised); border: 1px solid var(--rule); border-radius: 14px;
  padding: 32px; margin: 40px 0 48px;
  box-shadow: 0 20px 45px -30px rgba(17,24,39,0.2);
}
.gate-locked, .gate-unlocked {
  display: flex; align-items: center; justify-content: space-between; gap: 32px; flex-wrap: wrap;
}
.gate-card h3 { font-size: 19px; margin: 0 0 6px; }
.gate-card p { font-size: 14px; color: var(--ink-soft); margin: 0; max-width: 380px; }
.gate-form { display: flex; flex-direction: column; gap: 10px; min-width: 280px; flex: 1; max-width: 340px; }
.gate-form input[type=email], .gate-form input[type=password] {
  padding: 11px 14px; border-radius: var(--radius); border: 1px solid var(--rule);
  font-size: 14px; font-family: 'Inter', sans-serif;
}
.gate-tos { display: flex; align-items: flex-start; gap: 8px; font-size: 12px; color: var(--ink-soft); line-height: 1.4; }
.gate-tos input { margin-top: 2px; }
.gate-tos a { color: var(--brass-dark); text-decoration: underline; }
.gate-form button { align-self: flex-start; }
.gate-error { font-size: 13px; color: var(--blocked); margin: 0; }
.gate-switch { font-size: 13px; color: var(--ink-soft); margin: 0; }
.gate-switch a { color: var(--brass-dark); text-decoration: underline; cursor: pointer; }
.gate-note { font-size: 12px; color: var(--ink-soft); margin-top: 4px; }

@media (max-width: 700px) {
  .gate-locked, .gate-unlocked { flex-direction: column; align-items: flex-start; }
  .gate-form { max-width: 100%; }
}